44% audio ent customers pay for content material; audio sequence have excessive traction

Round 44 per cent audio leisure customers are paid customers with audio sequence getting highest traction amongst web customers, a survey by over-the-top (OTT) platform Pocket FM stated on Tuesday.

Based on the survey, respondents shared that they spend extra time on audio than video.

“Forty-four per cent of customers pay for audio content material. Amongst them, 33 per cent indicated a month-to-month expenditure of over Rs 300, whereas 13 per cent allotted between Rs 100 and Rs 300 and 54 per cent spend lower than Rs 100 monthly,” the report stated.

The web survey captured responses from 9,616 web customers within the nation.

It discovered that almost all of audio consumption happens when individuals are stress-free (33 per cent), or at work (25 per cent), and never whereas commuting (16 per cent).

“Whereas 57 per cent of respondents watch lower than 60 minutes of video OTT content material per day, 18 per cent dedicate over two hours to video consumption every day. Furthermore, 43 per cent spend over half-hour on video OTT platforms for content material discovery,” the report stated.

Based on the survey performed between April 23 and Might 9, there’s a exceptional shift in client preferences in the direction of audio content material.

“The survey findings reveal a compelling shift in client behaviour, with audio content material surpassing video by way of every day engagement. It’s evident that audio sequence have grow to be the popular alternative, stimulating binge-listening habits amongst listeners. Because the digital world grapples with display screen fatigue, the upsurge in audio leisure is not any shock,” stated Shubh Bansal, VP for Progress, Pocket FM.

The survey discovered that on common, customers spend 140 minutes every day on audio sequence, which is larger than music (67 minutes), audiobooks (35 minutes), and podcasts (50 minutes).