September 22, 2023


(Left) A Ritu Kumar creation and Deepika Padukone in Abu Jani Sandeep Khosla and a (proper)

In 2018, Raghavendra Rathore remembered a crucial lesson he’d learnt on the New York Metropolis-based Parsons Faculty of Design: Once you attain a plateau, you should discover capital to maintain going. So he turned to Reliance, which got here on board as an investor with a minority stake.

Satisfied that this was the long run, he inspired different designers to go down this route as properly. However again then, few appeared and as a substitute, stored struggling to outlive.

First Printed: Jul 07 2022 | 10:32 PM IST